5 Reasons Dollar Shave Club Turned Into a Massive Success

Brands behave way too seriously most of the time. Taking the opposite approach and having fun with its brand image and advertisement is what differentiated Dollar Shave Club from its competitors in…

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Show Stopper

The tangle of brush blurred in my peripheral as I biked down Ravenswood Avenue on my morning commute, already late and sweating, weaving among the potholes I knew by memory.

The tulips were, at first, hidden in the weeds and shrubs next to the train tracks. But as I pedalled closer, their crimson petals emerged, spotting the brittle overgrowth in defiance.

Like dried flecks of blood,

or a punctuation at the end of a matter-of-fact statement.

Making me stop.

And take

notice.

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