The most surprising experiment about how our brains work
You probably think that your conscious experience of the world around you is a perfect representation of reality. You hear and see things as they really are out there. But is this true…
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Benefits of digital asset management systems
Brand consistency
How can I scale our marketing content while keeping it consistent?
Our APAC team is still using our brand guidelines from 1995 though I ask them not to.
Is it possible to control which users have access to which content without having to adjust manually for 200 different people?
The sales team is frustrated in the slowness of content creators, so they started doing their own presentations and other materials. They look horrible.
Different teams are using different email signatures, some of them even have the company name misspelled.
How can I make sure our brand stays consistent when our marketing team is constantly growing?
Efficiency
Getting one banner live on social media takes 20 emails.
My team lost a hard drive with 200GBs of video that we can never get back.
How can I make sure that all the content we’ve bought with big bucks ends up being used?
Creativity
Our designers are the bottleneck for creating content. There are 2 of them and 100 people who have requests for them.
A chunk of my working hours goes into chasing colleagues for trivial things while actually my job is to write/design content.
Security
How can I share our assets with external teams without using a dozen transfer tools?
I want colleagues to have access to the location where we keep our digital assets but some of the materials contain information that should not be shared with everyone.
I’m concerned about the rights that Dropbox gets on our content that we store there.
How can I stop my team from sharing critical material via email?
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