Top 5 Reasons You Should Be Using Search Engine Marketing in Nigeria

I guess you already know that about 1.2 billion people are using the Search Engine.

I also believe that you are aware that out of millions of search results for each query only 10 show up on the front page.

The good news is that Google made provision for brands to bid to occupy especially paid positions on the front page.

So it is important you start considering incorporating this into your overall digital marketing strategy if you have not started doing that.

But first, you need to understand what this Search Engine Marketing is.

Here Advertisers add relevant keywords to their search ads and bid against other competitors to appear for those keywords when prospective customers search for them on the Google Search Engine.

Fortunately, you are not always charged the amount you bid for, but the amount necessary to get you above the highest bidder. What this means that if the highest bidder bided $1.03, and you bided $2, you would only be charged $1.04, which is the amount necessary to outbid your competitor.

Interesting things about the entire set up is that Google doesn’t depend entirely on your bids to make you win a bidding auction, but other factors like quality score, that is your ad relevancy, how useful the landing page is, are also considered, including the impacts of your ad extensions.

So if you are still considering whether to incorporate this search marketing into your overall strategy, then these 5 reasons might convince you to change your mind.

If you are ready, let’s dive in.

Search Engine Marketing will help drive traffic back to your website.

But optimizing for keywords that your prospective customers are searching for on Google would help you to become invisible to them.

A click on the search result would take them to your website right way.

If you have an optimized landing page, then be rest assured you would be having new customers soon.

Imagine advertising to people who are already searching for the kind of products you sell online.

The truth is the majority of people who search for products online will be willing to pay.

The good thing about Search Engine Marketing in Nigeria is that it helps you to reach this kind of people.

I guess this sounds so exciting?

Who doesn’t love immediate results?

Of course, only an insane mind does. But the fact that you are here means you are not insane. So it important you start considering trying out a Search Engine Marketing campaign in Nigeria.

The truth is you won’t regret it.

Unlike in traditional marketing where you have to stand under the sun beckoning on customers who might not be interested at that time, Search Engine Marketing allows you to reach them when they are most likely to buy.

It sucks when you spend heavily on an investment without knowing how much it is bringing to you.

This is one reason I hate non-digital advertisements.

Imagine spending millions of Naira advertising in Newspapers, televisions or Bill Boards without knowing how much that huge amount is bringing to the table.

This is one of the numerous deficiencies search campaigns try to correct. It helps you keep an accurate tab on your return on investments.

The good thing is that you can even shut down a campaign if you think it is no longer meeting up to your objectives.

Like I just said, you can shut down a campaign if you are no longer comfortable with the results.

This is one of the flexibilities Search Engine Marketing offers.

Apart from this, you can equally set your budget based on your ability to pay or on your marketing objectives. You can always scale this up or down depending on how you are meeting those objectives.

If you find out a particular keyword in your ad group is generating more conversions for you, then you can increase the bid for those keywords to capture more customers.

But if you are clueless on how to go about this, then you can settle for automatic bidding and Google will always adjust them for you to deliver the best possible result.

Don’t forget to thank me when you start growing your sales.

I guess that is not too much to ask.

Anyway, don’t forget to join other 5k happy Subscribers who are enjoying our weekly updates.

Sign up for our Newsletter now.

Related posts:

Data cleanrooms are becoming increasingly popular within digital marketing industry to ensure that sensitive customer information is protected and not shared with unauthorised parties, as well as to…

Tokoin is platform that establishes the identity of MSMEs as an acceptable reputation in the…. Tokoin is an autonomous system that manages data distribution and presents prizes for contributing data in the Tokoin ecosystem. Tokoin is….

Awareness is gradually increasing for post-partum depression (PPD) which occurs after a baby’s birth; but what about depression that is ongoing throughout a pregnancy? A story from the Straits Times…