Four Best Practices For A Killer B2B Content Marketing Strategy

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements…

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The SEO that matters

• Increasing organic high-quality website traffic.

• Increasing ROI

• Helps you reach your target audience.

• Increasing brand credibility and trust.

• Improving User Experience.

• Better visibility in the market.

• Website made search engine friendly.

• Links from trusted authority websites.

That was about the benefits of SEO and why is it important for your business. Now, Let's learn the process and how can you create an SEO friendly website:

Some of the most important factors that a search engine looks into before ranking your site are:

SEO SERPS
SERPs page example

2. Bounce Rate — The rate of users that return to the SERP after clicking on your site. This also lets search engines know if your site is clickbait or the content is worth it to rank high.

3. Time on Site — This is also a metric of how much time people spend on your website. But, the difference here is Dwell time is only about the time spend by people after clicking on SERPs. But time on site can be from any source for example social media links, links from other websites, etc.

You have to help your audience and create for your audience that is all there is. You cannot be spamming users with irrelevant keywords just to rank in search engines. These techniques worked a few years before but not anymore.

You have to make quality content your priority because that is what matters if you want your users to stay at your website click, through your products or services in and increase your conversion rates.

Other important topics for improving your SEO score for these metrics are page speed and content that is engaging enough.

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