Unlocking the Opportunities of OTT for Football Clubs

With the rise in streaming in recent years, the football broadcasting industry is set to be shaken for good as OTT is now allowing football clubs to achieve previously unattainable fan engagement results while creating new monetisation opportunities.

For football clubs keen to break into the OTT and streaming space, the scope of opportunity is immense, and having a firm understanding of this is key. Crafting a unique service that goes beyond the game will help to propel the club to new heights never seen before.

One key opportunity that football clubs looking to break into the OTT space can look to capitalise on is how they can create and spark engagement and loyalty through unique content exclusive to their platform. For football clubs, the opportunity to design and influence fan engagement paths is a game-changer for many clubs that aim to optimise their supporters’ experiences. By diversifying the content that you deliver and extending it beyond Match Days, you’re able to create more loyalty with your fans for your own communication channels. In the long term, it will make more people interested in the life of your club. Not only will it allow you to become more attractive for sponsors, but it will also open new monetisation opportunities, helping revenues soar across the board.

By creating an OTT platform for fans, football clubs are also able to effectively manage engaging content without the limits they’d traditionally face with broadcasters such as Sky Sports and BT Sport. Football clubs would have the power to package additional content within a streaming platform such as stats, highlights, replays, fan reactions, documentaries and more, just like Barca TV+. This means that football clubs are building stronger fan bases and further maximising their loyalty with fans as they are providing a service that goes beyond the game.

With many clubs having already taken the plunge by going D2C and launching their own OTT service, there have been a number of success stories so far, further solidifying the role that OTT and streaming will play in the way we consume football content.

Having seen the sports streaming landscape grow at a rapid rate in recent years, the football broadcasting industry has an extremely bright future ahead, with clubs and leagues intent on putting the fans at the heart of the action unlike anything ever seen before.

With the many opportunities that OTT streaming presents to football clubs, such as sparking engagement and loyalty with fans by creating an unparalleled relationship and experience, as well as the monetisation benefits that clubs could reap from going D2C, the opportunities truly are immense. The scale of growth and success football clubs could see as a result of going D2C is almost unfathomable, with a number of success stories from clubs already.

OTT will continue to shape the way we consume content in the years to come as audience behaviours and viewing habits continue to change, and now is the time for clubs to take their digital fan experience to the next level through an OTT platform specific to their club. The sky’s the limit.

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