WELCOME TO THE ERA DIGITAL MARKETING

There has been a continuously revolving technological advancement from the last ten years. The world has shown a paradigm shift from analog to digital. With the rising interest in internet people are consuming all kinds of information online for making their respective lives simpler.

By keeping this in consideration most of the companies have now updated their path to digital marketing. This is because digital marketing offers a lot of comfort, ease, versatility and most importantly and is faster than anything else.

IMPORTANCE OF DIGITAL MARKETING:

Digital media is so pervasive that people have access to information any time any way they want it. Digital marketing is a boon for companies, small businesses by acting as a effective tool to reach their target audience. Let us have a look at some of the key points which explain its importance:

· The first point to be is that digital marketing is very cheaper when compared to the other modes and means of marketing. Information going online regarding your company or product may not cost the company more than a fractional cost of sending the same information via newspaper or a digital advertisement.

· It effectively targets the audience. As the technology probe more and more into our daily life, it has made a significant effect on our sense that can be convinced. Moreover there are high chances of people watching an online ad than a print media advertisement.

· Thanks to the technology it has made it very easy for the marketers to track and monitor their results online. The data can always be collected and the analyst may help in data assessing and provide the valuable data for various decision making.

· People want to have a comparative analysis of the prices and benefits of all the products available in the market. The digital market offers them a platform to review all the aspects associated with a product. In this tech savvy era the information available online is widely accepted by the people in comparison to the physically available information.

· The coverage of digital marketing is much more than that of the physical media as the internet is now the new tool of every type of communication.

Hence the rising technology regime has made our lives simpler and offered us everything right in front of us virtually. Companies have got a very effective tool to market their product and services directly to the customers and track the change in the consumer behavior.

Digital marketing holds a significant role for both customers as well as for the companies selling their products and services.

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