Brand Store Enhancements

Amazon is enabling brands to further enhance their content with Brand Stores — reinforcing the trend of browse shopping. While any web designer could point out the limitations of a Brand Store compared to a fully customizable landing page, we see it as an opportunity to increase product images and labels. Not to mention, additional links make a Brand Store more shopper-friendly. And for those of you with larger catalogs, bulk change features have been enhanced.

Here’s what we’ve found to be the most useful and interesting new features within Amazon Brand Stores:

Source: Amazon Advertising

We are intrigued to see how traffic shifts and inventory challenges are navigated in the coming weeks and months. While there is a complex world outside of our control, we stay focused on what’s controllable — exploring Amazon’s evolving brand-building opportunities in-depth.

Related posts:

My ex and I separated when the kids were 7, 11 and 12. Words like “Daddy, I love you so much”, “Daddy, you’re the best”, “Daddy, Ben called me a bum-face,” were suddenly — within a matter of weeks —…